SalesOps Transformation at a Public F1000 SaaS Company
About Project
Discounted $3B+ of stale backlog, reconfigured SalesOps reporting standards, and used intelligence to remodel goals, milestones, and projections for product GMs
Worked with product GMs to determine sales, revenue, and product success factors, specifically market positioning, growth milestones, and strategic roadmap
Analyzed company’s entire backlog of won / lost opportunities, totaling $16B+ over L36M, drilling down on product level, sales vs marketing sourced, and net new vs upsell data cuts
Studied and mastered the data infrastructure within the company’s native software and systems, including SalesOps / MarTech procedures, methodologies, and analytics tracking tools
Located data logic errors and led various stakeholders through a project plan to reconfigure reporting tools, within native systems, Tableau, and other tools
Outcomes
Concluded that 90% of all won deals are closed within the first 6 months that a deal is in the pipeline, and that 30% of open backlog deals are unlikely to close
Recommended that leadership assign a new weighting structure to their open backlog, which would result in a 50% accuracy improvement to quarterly and annual revenue goals
Created several automated Excel models to promote and continue goal setting, strategic management, and OKR best practices
Educated GMs on system capabilities and how to tie data inputs to critical decision points and KPIs to place account executives in best position to close critical accounts